MBA Marketing

MBA, Masters of Business Administration, is a two years post graduation program into business administration. Management courses are one of the oldest in the field of education. Any one holding a bachelor's degree can pursue an MBA degree program. The course involves generalised studies in the management field along with the specialisation given or chosen by the student.

Before we understand MBA in Marketing, we must understand what marketing means. Marketing is not just about advertising about products or services but it is more than that. It is about creating the client’s or customer’s need, meeting the client’s or customer’s need and expectations, making them aware about the new products and service launches, competing with the marketing trends, sales and branding of a product, networking and much more.

MBA in Marketing, in today's world, has taken a new shape. It's no more like the traditional and contemporary course of marketing and branding the products. It has got new generations i.e. Digital Marketing or Online Marketing.

• Excellent Communication Skills (Oral & Written both)
• Convincing power
• Market trend and research analysis
• Strategic planning and thinking ability
• Gain audience attraction
• Smart personality
• Confidence and fluency
• Networking with people

• Excellent job opportunities globally
• Easy to switch
• Versatile and dynamic field to work
• Jobs are always available in this field

Regular MBA program is a full time course where a student has to maintain his desired attendance (usually 75%) and submits all the projects and presentations, complete their internships and finally sit for placement.

Part time MBA or Executive MBA program is basically for those who want to continue their job and pursue their post graduation in management at the same time. This course is for those who have at least 2 years of work experience.

Distance MBA has recently become more popular as it is an easy option for those who can’t relocate to other states due to unavailability of colleges in their own state or city. Also, it is cheaper than the regular MBA so it has become a more flexible option for the students. The Distance Education Board and the University Grant Commission of India has given equal weightage to the distance MBA and regular MBA.

The admission to MBA program is directly based on the National and State level entrance examinations. The admission process is different for all the institutes, universities and colleges. For IIMs, CAT is mandatory to qualify. There are many national and college-level examinations held every year.

Some of the national and state level entrance examinations are:

• CAT (Common Admission Test)
• MAT (Management Aptitude test)
• XAT (Xavier Aptitude Test)
• ATMA (AIMS Test for Management Admissions)
• SNAP (Symbiosis National Aptitude Test)
• NMAT (NMIMS Management Aptitude Test)
• IBSAT ( ICFAI Business Studies Aptitude Test)
• MHT-CET (Maharashtra Common Entrance Test) and many more.

Steps to get admission in MBA Colleges:

• Apply for an application form.
• Download admit card.
• Appear for examination. Do your best to qualify it.
• Upon qualifying, prepare yourself for group discussion (GD).
• Final step is the Personality Test / Personal Interview.

There are many colleges who can accept the score of other national level entrance exams. Based upon which, students may directly appear for GD & PI. Few colleges conduct their own entrance examination for admission like Symbiosis, Narsee Monjee, etc.

Students having work experience are given weightage during the selection for admission.

The syllabus of the first year of MBA is same for all specialisations of MBA. In the second year, the student selects their specializations according to which syllabus is distributed. However, some common subjects still remain the same for all specializations.

The syllabus of MBA Marketing involves the following topics:

The top ranked colleges as per NIRF Ranking are:

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Other top MBA Marketing colleges in India are:

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In today's world, Marketing and Management both are two important aspects of a business. A candidate fulfilling the skills of both, marketing as well as management, is mostly preferred by the companies. With the growing demand of digital marketing, marketing management has gained more popularity and has doubled the jobs too.

Amazon, Flipkart, Myntra, FMCG Companies, Retail Outlets, IT Companies, Food & beverage companies, delivery partners- all require marketing managers for their unique products.

MBA in Marketing Management is the oldest and most demanding specialisation of management.

Sectors where MBA Marketing students are placed:

• Consumer Goods(FMCG)
• Consulting
• Manufacturing
• Information Technology (IT)
• BFSI (Banking, Financial Services and Insurance)
• Travel & Tourism
• Energy
• Real Estate
• Logistics
• Others (Hospitality, Automobiles etc.)

After completing an MBA in Marketing Management, one gets very high salary packages from top companies. Marketing jobs are always high-paying and offer interesting job roles.

Average salary that a student gets after completing the course is in between Rs. 5 lakhs to Rs. 15 lakhs.

Students who pass out from IIMs usually get an average offer in between Rs. 15-25 lakhs. Top students grab offers to work in foreign countries with a package of Rs. 70 lakhs to 1 crore (annually).

Placements in other top colleges may vary from company to company and candidate to candidate. However, some students from the top private colleges have received salary packages of 1 crore or more.

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