MBA Digital Marketing

MBA in Digital Marketing is a new course emerged from MBA Marketing. Management courses have been popular since years back and now in the new era of the digital world, new courses have been launched into management to meet the requirements of the market.

MBA Digital marketing is a part of MBA Marketing but to study in depth about the online marketing tools and techniques, MBA Digital Marketing got introduced. 

Many B-Schools (public and private) have started offering MBA Digital Marketing as an individual course.

Digital Marketing became popular a few years back due to the emergence of digitalisation and internet marketing. Almost all the businesses have gone digital as internet marketing has gained more popularity within a short span of time. Online platforms like Amazon, Flipkart, YouTube, Instagram, Swiggy, Zomato, OLA, Uber, e-ticketing, UPI payment apps (Google Pay, PayTM, PhonePe etc.), makemytrip, are few examples of Digital marketing applications. Customers have become totally reliant on these platforms. From small businesses to large ones, digital presence has become important for all.

MBA in Digital Marketing is a two year course into management enhancing knowledge in the field of digital marketing, content curation, branding and promotion over internet and online marketing tools.

• Strategic thinking approach
• Communication Skills
• Content creation skills
• Research and analysis
• Ability to handle social media
• Design thinking and development
• Creativity
• Customer relationship management
• Time management
• Technology updated

• Heavy demand in Industry
• Easy to learn and implement
• Opportunities as Entrepreneur and Freelancer
• High paid jobs
• Fast Growing and
• Work from Home opportunities
• Versatility
• Exposure
• Interesting job role

MBA Regular or Full time is a course made for students who have passed their graduation and want to pursue higher education in the field of management. This course is just like other graduation and post graduation courses where students have to attend their classes regularly with the desired attendance and submit their assignments, projects, and presentations on time. In the final year, i.e. the 2nd year, students are required to go for an internship in some companies either referred by college or students have to apply on their own.

MBA Part-time, also called MBA Executive, is for the working professionals who do not have full time to pursue MBA but want to complete higher studies. The classes are held on weekends and students have to properly submit their assignments and projects on given time. Some colleges take online classes instead of weekend classes. Students can see the online lectures whenever they get time in a day.

MBA Distance and MBA Online courses are almost the same. The difference is that MBA Distance is for those who cannot attend colleges physically due to location issues and the college sends the study material to students home whereas MBA Online is the virtual study system where students get the material online in the form of pdfs, docs etc.

Admission to MBA Digital Marketing is the same as that of other MBA admission processes.

The students have to shortlist the colleges offering MBA Digital Marketing and then follow their admission process.

Steps to get admission in MBA colleges:

Step 1: Shortlist colleges

Step 2: Apply for the application form

Step 3: Download Admit card

Step 4: Appear for the entrance test, if applicable.

Step 5: Upon qualifying, wait for the call letter for Group Discussion and Personal Interview.

Step 6: Wait for the notification of getting selected.

Step 7: Pay your fee and enrol yourself.

There are various entrance examinations or written admission tests conducted by the institutions. Students are advised to check with the universities or colleges while short listing.

Some common tests conducted by the prestigious educational bodies are as follows:

• CAT (Common Admission Test)
• MAT (Management Aptitude test)
• XAT (Xavier Aptitude Test)
• SNAP (Symbiosis National Aptitude Test)
• NMAT (NMIMS Management Aptitude Test)
• IBSAT ( ICFAI Business Studies Aptitude Test)
• ATMA (AIMS Test for Management Admissions)
• MHT-CET (Maharashtra Common Entrance Test) and many more.

The above entrance test scores are usually accepted by the majority of the colleges. However, some colleges conduct their own WAT (Written Admission Test) based on which they select the qualifying students.

The syllabus for MBA in Digital Marketing involves the following topics:

The top MBA Digital Marketing colleges in India are:

* Approximate fee

As the usage of smartphones and the internet has increased in the past decade, so is the demand of digital marketers. Because every single person nowadays is nowadays dependent on their mobile phones and internet, the reachability through the same has been made easier. Companies can easily attract customers with their products by reaching them through ads through online platforms and applications.

In fact, people are now more reliant on the internet for everyday’s needs be it shopping, ordering, selling, rentals and online payments etc.

This proves the growth of digitalisation and heavy demand of digital marketers who are experts in online marketing and social media handling for branding and advertising.

• Marketing & Advertising
• Manufacturing & Service
• Healthcare & Consulting
• Banking & Finance
• Information Technology
• Fashion Industry
• E-Commerce
• Real Estate
• Automobile
• Education
• Tourism
• Food and Beverages
• Agriculture and Farm Industry
• Other Government and Private sectors

An average salary for an MBA in Digital Marketing starts from 5 LPA. However, it depends on the knowledge and the skills a person carries. One can expect a handsome salary package if he/she does have experience in the field of digital marketing.

Digital Marketing is a desk job and after the Covid phase, many companies have offered jobs to the candidates as a permanent Work from Home jobs. Digital marketing jobs are high paid jobs, flexible with timings, interesting and versatile in nature.