B.Des in Product Design

Product Design is a field that involves creating and developing new products for businesses and consumers. The field of product design integrates engineering, business, and art. While developing new ideas, you should explore how to market them within the design.

B.Design or B.Des in Product Design is a highly popular field among students who are interested in the designing and creative field. The course is completed in 4 years and many top-level institutions offer B.Des Product Design.

Product Design is usually misinterpreted as Industrial Design. Although there are extensive similarities between the fields, there are also some major differences as well. Product Design is related to all the work that is done when the idea comes to the mind and ends up with the creation and development of the idea into a product to meet the customers' needs. Contrarily, industrial design focuses on creating thoughts and designs for items that are mass-produced and often specialises on a single product category, such as office or home furniture, domestic appliances, or any other product. It would therefore be accurate to argue that Product Design is a subset of Industrial Design.

B.Des Product Design involves the process of conceptualising, developing, and modifying goods to meet specific requirements or resolve issues in a market. The Product can be digital or non-digital. A thorough sense of User Experience (UX) and User Interface (UI) is required for digital products (UI) whereas for non-digital products like furniture, accessories, bags etc. require deep knowledge of ergonomics, design history, materials etc. All product designers must, however, be familiar with the fundamentals of design.

• Visiting Manufacturing industries
• Workshops and Master Classes with Designers
• Guest Lectures
• Educational Tours
• Exhibitions
• Internships
• Live Projects with Designers

For admission into B.Design colleges that offer Product Design, requires some admission process to be followed. A Design Aptitude Test score is required for admission to the best design colleges. However, the minimum score differs amongst colleges.

Few Entrance Exams for design colleges are listed below:

To crack the Design Aptitude test, one has to focus on their problem solving and sketching ability skills. Students should practice more and more and also try solving the last year's question papers.

• Registration / Form Filling
• Admit Card
• Design Aptitude Test
• Written Test Result
• Situation Test or Studio Test
• Final Result and Call Letter

The admissions process for applicants to design colleges is generally the same, and they must qualify the Design Aptitude Test, which is conducted by government bodies and many academic institutions as well. Since sketching questions are a part of the exam, it is typically conducted offline. However, it can be held online as web cameras are widely available and accessible to the students.

In addition to the Design Aptitude Test i.e. DAT, Situation Test or Studio Test is also a part of the admission process at some prestigious institutions. In total, there are two sessions for the Studio Test. First phase is to check the drawing and concentration ability while the other phase tests the practical skillets of a student. Some materials are provided with the help of which some products are required to make within a limited period of time.

The B.Des in Product Design course syllabus is specifically designed to impart aesthetic talents and vital technical information among the students in a way that can provide them a competitive advantage when seeking employment. The course content may differ from college to college, but its main objective is to offer design innovations in the creation of new products and the relaunch of current ones while comprehending the design environment.

Following are the subjects that one has to study in the 4 years course:

Product Designing is offered at many institutions. The degree and course name may differ but the course content is almost the same.

After earning a B.Des degree in Product Design, students have a wide range of prospects depending on their skills and technological advancements with various job profiles. They are appointed by top-tier market leaders on or off campus with a competitive compensation package.

The B.Des Product Design students will find careers in design studios, small enterprises or large corporations in a variety of market segments, including businesses that deal with services like water treatment, waste treatment, thermal management, building technologies, etc., on the one hand, and businesses that produce home appliances, electronic goods, automotive industries, personal care products, craft products, and toys, and many others. As an alternative, they might form an alliance with graduates from other fields of design or other professionals like architects or marketing companies to start their own businesses.

• Retailers and Manufacturers
• Industrial Product Manufacturers
• Automobile Manufacturers
• Furniture Designing Firms
• Hardware Companies
• Social Media Firms
• Marketing Companies
• Product Designing Companies
• Industrial Design

• Product Designer
• Designer Consultant
• Product Manager
• Graphic Designer
• Merchandiser
• Advertising Director
• Business Manager
• Product Manufacturer
• Design Engineer
• User Experience Designer
• User Interface Designer

• Parth Parikh’s collection
  • Genda Tokri
  • Safa Collection
  • Phool Mandi Collection
• Advaeita Mathur’s collection
  • Molten Woods Project
• Prathamesh Sawant
  • Thela - Street card for vegetable vendors
• Tanvi Mehta
  • Kala - Aakar, toy design

If you choose to pursue postgraduate programs in B.Des Product Design, you can work with top organisations for greater growth and prospects in India and overseas.

Following are the postgraduate degree options available:

• M.Des in Product Design
• M.Des in Industrial Design
• MBA