AIMS Institute of Management Studies, Pune courses can be broadly divided into two groups
COURSE DESCRIPTION
MBA for Advanced Employability Enhancement Programs are available for specialization in Marketing, Finance, Human Resource, Operation, Information Technology (IT), IB Management, Supply Chain Management, Rural and Agribusiness Management and Tourism Management.
MBA Post Graduate Programs can be further classified into:
MBA + PGP in Media and Entertainment – With the increasing popularity of OTT or Over-the-Top media service providers, such as, Amazon Prime Video, Netflix and other TV Channels like Hotstar, Zee and Sony, which are designing their own apps to deliver content, we may affirm that India has a new digital avatar.
In this course, one can learn about a large array of skills for making a successful career in new media with curriculum covering growth of new media, marketing in the digital world, planning and executing marketing media strategies and ensuring brand growth. Students learn how to use ads in Google and Facebook, how to invest in the different Media Platforms and many more of such intricacies such as Media Law and Policies, Marketing, Campaigning and more importantly the art of using new media for high quality ROI driven marketing.
MBA + PGP in Banking and Financial Services - Post Demonetisation, new opportunities have cropped up and the banking services are bound to reach new horizons. Precisely why at AIMS Institute, Pune, the course is designed to train students in the way the industry wants them to perform with classes in Business Strategy, Wealth Management, Analytics and Accounts Management.
MBA + PGP in Logistics – Logistics as we know is the complex process which involves aspects ranging from planning to execution. This takes place while controlling the to and fro of products and information from the beginning till the very end of any supply chain process. Professionals of such a process who are involved with Logistics attempt to plan and coordinate in the most effective way. It is imperative to understand that Logistics is an important tool to enhance customer value, which is important for the success of an organization. Thus, a career as a Logistics Professional offers excellent job opportunity with good salary packages for individuals who are responsible and possess an appetite for challenges. The exponential increase in the demand curve for the need of analytical and strategically activities make Logistics a sought-after career option.
The program in AIMS Institute, Pune offers not only a certificate in Logistics but offers a program which is a culmination of both conventional classroom training and practical industry experience. The course outline includes the Study of the Business Environment, Insurance, Maritime Laws and Trading Conditions, Clearance of the Customs, freight forwarding, IT in Supply Chain, Lean Six Sigma for Logistics Specialization, Multimodal Transportation and Inventory Management.
MBA + PGP in Retail – Retail Management is the study of the process which helps buyers, customers and consumers to lay their hands in the product they desire. Availability of the desired goods, products or services at the right time and place also fall under the ambit of retail. In this domain, it is all about increasing sales and enhancing customer satisfaction by doing a consumer research, market study and a better understanding of what consumers want to purchase in order to satisfy them. It also includes the strategies one needs to effectively manage inventory so that there is a steady exchange of goods, design and stock shelves effectively to display maximum products in a tight space without overcrowding it. Malls, as we know, take the retail game to a higher level but fairly less is known about it as to how they do it, the process of retail management has a critical role to play and this is precisely why trends in the industry require individuals to get professional education in retail management.
At AIMS Institute, Pune, the retail management program gives student’s ample opportunity to understand the work flow in real-time retail malls, stores and supermarkets while pursuing a theoretical curriculum in class at the same time. The course includes the study of Retail Branding and Strategy, sectorial overview of the Retail Business, Store Management in Retail Shops, Stores and Malls, Multimodal Transportation, Retail Merchandising and Customer Services.
MBA + PGP in Business Analytics- Business Analytics in today’s world in the combination of Business Data, Artificial Intelligence, Data Analytics and Programming that is required to help professionals decide and aid in the overall decision making process be it marketing, finance or business specific decisions. It is a scientific study of understanding and analyzing patterns to develop strategies for a business organization to meet its goals and objectives. Analytics has become so important that no industry can do without it, hence, these days it is found in almost all hemispheres of the corporate environment.
At AIMS Institute of Management Studies, Pune, the business analytics course has a very interesting structure ranging from Data Mining and Analytics in R programming Language to Retail Analytics, Digital Marketing, Financial Analytics and also Business Analytics using SAS.
MBA + PGP in HR Management- Human Resource Management has become important in contemporary times since humans or employees are all stringed together here for the company to sustain and carry forward. HR Management is a study of the domain of study in understanding the behavior of employees when exposed to certain corporate or business situations or environment leading to better human resource management. The Management of Human Resource focuses on – Recruiting and Staffing which is done by a tedious Selection Process which includes Tests, Preliminary Checking, and Personal Interview and then they are employed; Training and Learning of new skills to the employees, understanding Employee Relations and Development of the overall Organization and the Business Unit at large.
AIMS Institute of Management Studies, Pune, to that extent offers a non-exhaustive course outline which includes CSR Modules, administration; Competency based recruitment and Selection, Learning and Development Workshops, HR Practices around the world along with relevant Case Studies, Understanding and Deliberations on Current Tends, Modules on Compensation Management and Exposure to HRIS and HR Analytics Exposure.
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